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New domains won’t immediately impact dominance of .com
By Jordan Bradford and David Williams Remember when choosing between .com and .net (and maybe .org) was all you had to worry about when it came to creating your web address? While a handful of other...
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Using Google Analytics data to steer website strategy
By Alan Hathaway Technical and philosophical trends come and go, and websites left untouched become obsolete in just a couple years, if not sooner. However, a well-tended website never dies; it simply...
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Heartbleed: what you need to know and do
By Jim Quackenboss An internet-wide vulnerability known as Heartbleed was recently discovered and has made headlines the world over. But what is it, and how does it affect you? The Heartbleed bug is a...
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The ABCs of SEO: a step-by-step guide to search engine optimization
By Patrick Rose Most people who work with websites have at least heard of search engine optimization. And those who manage a business’s website probably have a high-level understanding of SEO and why...
View ArticleThe best websites take creativity, strategy (and time)
They say the cobbler’s children have no shoes. While we don’t sell footwear at BrownBoots Interactive, we wouldn’t be the first web design company to put the needs of our clients before our own,...
View ArticleWhat Mobilegeddon means for you
By The Official BrownBoots News Bureau Google’s latest algorithm update has unleashed a terrifying new word into the English language: Mobilegeddon. As the name suggests, this recent tweaking of...
View ArticleWelcome to SEO 101
While search engine optimization (SEO) isn’t the answer to every marketing problem, it does factor into many solutions. Take these common questions, for example: “How can I get more traffic to my...
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6 tips for giving your website a tune-up in 2016
With 2015 quickly coming to a close, it’s time to talk shop. Much like a car or truck, a neglected website will inevitably break down. But with regular maintenance, you can keep your website — your No....
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Top 5 marketing tips for 2016
January tends to be when most marketing experts consult their crystal balls and make bold predictions for the year ahead. Chances are, however, you’re already up to your elbows in planning for the next...
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4 portrait photography flaws to avoid
Picture Day was arguably the most important school day. Deep down, everyone knew that single image would represent them for the entire year and would be forever immortalized in the yearbook. No one...
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